A World Through an Artist’s Eyes….
Archive for March, 2009
March 11, 2009 at 2:58 PM · Filed under Advertising, Delicious, Design, Digg, Facebook, Graphic Design, Layout, LinkedIn, New Media, Social Networking, Twitter and tagged: Design, free marketing, internet, PR, self-promotion
Haha, wow, that sounds like a prediction for the end of the world (which is supposed to be in 2012? Yeah, ok, crazy people..). I promise, it’s not. It’s just referring to the fact that this lovely class is coming to an end on March 21st. Sad day.
So I’m apparently supposed to give a presentation on what I’ve learned or what I’ve taken away from the semester. I think it’s really opened my eyes to all of the ways to market yourself or your issues. Or something. I think what I really want to talk about in my presentation are design issues. First impressions, I suppose you could say.
I guess it helps that before this semester, I had no idea what all of these sites did. Sure, I was an avid Facebook user, a bit of a Myspace user (even though all the young ones are on that, as well as really creepy people), and that’s about it. I could email and surf the web just fine, but I had no clue about all these other social networking sites on which you could advertise yourself. It’s quite interesting.
Being one of those “artsy-fartsy” people, to me, design and looks are everything. I mean, if a site doesn’t look good or isn’t easy to navigate, there’s no point in trying it out, no matter if it’s the next miracle or not. If I can’t easily navigate through a site, then I have no desire to use it. And if it doesn’t catch my attention, I don’t want to explore further. Simple as that. Well, at least, that’s my main point. I’m sure I’ll put some more details into my presentation 
March 11, 2009 at 2:16 PM · Filed under Advertising, Delicious, Digg, Facebook, Google, LinkedIn, New Media, Social Networking, Twitter and tagged: David Meerman Scott, marketing, PR, press release, promoting, promotion, social marketing, The Digital Bus, The New Rules of Marketing and PR
Well, since I am (apparently) completely inept at writing a press release and posting it on a free sight, here’s where I’m posting it.
So for our ADV 492 class, we have been using “The New Rules of Marketing and PR” by David Meerman Scott. And I’m supposed to say how great it is and talk it up and give him some free PR. Well, ok, I’ll oblige. However, since I’ve never really written a press release before, this probably isn’t going to be a typical one.
We have been learning about all of these new forms of social networking these past several weeks and have been reading this book that talks about all of the new ways to market yourself. Or, to phrase that better, to market the issues that you are passionate about. I think one of the things that really hit home with me is the fact that marketing doesn’t have to be so formal anymore. There are so many new methods, thanks in large part to the internet, that one can get their thoughts and feelings and issues out there.
I think one of my favorite ideas is that there are so many free mediums on which you can generate some buzz for whatever issue you decide to promote. Especially for college kids who don’t quite have all the credentials or the experience to have their own website or company to promote through, there are so many sites out there for them to build a nice foundation to promote the issues they are passionate about.
One of the places to start, I’ve learned, is definitely the free social networking sites: such as Facebook, LinkedIn, Twitter, etc. Some are harder to navigate and get the hang of than others (i.e. I cannot figure out the point of Twitter for the life of me), but they are out there, and I think that’s the point. There are so many out there that you can build a social platform with.
